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Marketing Planning

Marketing Planning With Excel or Google Sheets

Helping Marketing Teams

Turn the marketing plan into a collaborative exercise. Manage access, track and review changes, collaborate and communicate on top of your Excel files or Google Sheets.

The Challenges of Using Spreadsheets
  to Plan Your Marketing Initiatives

Creating and maintaining a Marketing Plan requires input and updates from several team members. And it being a strategic document, it's common to contain sensitive content.

Layer helps you keep strategy separate from operations and everyone working in the same document.

Without layer

Data contributors have full access to an unfinished Marketing Plan.

Collecting input in the same place where you provide strategic insights and decisions can lead to unwanted access to sensitive work-in-progress information.

With layer

Data contributors only have access to the input side of the Marketing Plan.

Data contributors only have access to the input side of the Marketing Plan.

Manage Access Down To Cell Level
Without layer

Communication via email or chat quickly gets out of control.

Regular plan updates require many email threads, and keeping track of everyone's submission deadlines can be very demanding.

With layer

No more manual follow-ups. Communication happens in the proper context, inside your spreadsheet.

Marketing Leads don't need to send reminders or perform regular checkups for input manually. Reminders are sent automatically.

A dashboard tells who's late or on track. A smart-chat functionality ties all communications together inside your spreadsheet.

Manage Access Down To Cell Level
Without layer

It's hard to keep control of unwanted edits.

Multiple users with editing permissions can lead to unmonitored data manipulation. Hard to detect value or formula changes can generate data chaos.

With layer

As a file owner, you are the gatekeeper to any changes in your file.

You can manually approve any edits before these are merged into your main file, keeping you in complete control.

Manage Access Down To Cell Level

Explore all the Tools on the Layer Toolbox

Layer acts as a gatekeeper, keeping your data secure while extending collaboration features in both Excel and Google Sheets


Manage Access

Work across filetypes and manage the access to your spreadsheets down to the cell level.


Review & Track

Spot changes quickly. Accept or reject them, keep previous file versions and restore them if needed.



Define, assign & monitor tasks. Keep discussions, actionable feedback, or context all in one place.

Layer saves us the hassle of chasing people for data input and manually copying and pasting the data between different spreadsheets by streamlining the workflows and merging contributions, all in one place.

Other Ways to use Layer

Keep Excel and GSheets. Explore the endless ways you can improve how marketing collaboration happens with the help of spreadsheets.

Get Started With a Free Blog Editorial Calendar Template

Manage and keep a detailed overview of your blog content calendar. Then, track the progress of your blog posts, authors, metadata, and most importantly, publish dates and deadlines.

Try this Template
Blog Editorial Template

Turn Your Marketing Spreadsheets Into Team Players

Stop working in silos and relying on manual and repetitive menial tasks.
Layer has everything your team needs to streamline your communication flows and collaborate more efficiently on Excel and Google Sheets.